sponsor of project : Sesame Workshop
focus : the urgency of play
Children's clothing that embraces the messes that happen with play. Whether it's grass on their knees, dirt on their bum, or paint and food on their shirt, the focus should always be on enjoying the moment and not on the stress created by mess. Uniform for Play works to keep the environment around play positive.
RIBBED COTTON JERSEY
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COLORED THREADS
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By looking at common play stains, a series of color blocks were established.
These represent the frequently hit "splash zones" that kids create.
This influenced the design by directing location and color.
packaging concept where instead of the packaging
becoming waste, it becomes a vehicle for imagination.
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